Back on March 4th I reported the decision of Cadburys to use fairtrade cocoa for its dairy milk bar - and to follow that with a gradual changeover to fairtrade cocoa for all its products. (If you recall their decision was announced the day after I declared that I would in future only buy fairtrade chocolate. they knew they couldn't afford to lose me as a customer.)
Anyway here it is: a fairtrade bar of Cadburys Dairy Milk.
I had to buy one, obviously, to show my support for their action. And how much better it will taste knowing I am helping others as I eat.
May I encourage you all to rush out and show your support too?!