Today newspapers reported the decision of Cadburys to use Fairtrade cocoa for its Dairy Milk Bar! And to bring its other brands to Fairtrade as soon as it can.
Tuesday: I announce that I'm giving up non-Fairtrade chocolate.
Wednesday: Cadburys announces its going Fairtrade.
A coincidence? I think not.
Cadburys knew how much profit it would lose. I am an activist!